Sweetest Day is Saturday October 18th

Sweetest Day is really all about the sweets. The holiday, commonly referred to as a Hallmark holiday, by many people, really is a Candy Holiday. A consortium of candy makers planned the first Sweetest Day, 84 years ago. The committee distributed over 20,000 boxes of candy to orphans, elderly, and the newsboys in Cleveland, Ohio. The move was one part philanthropy and one part marketing. The candy men or Confectioners were hopeful that people would follow their example and buy candy for friends, neighbors, children, parents, and lovers.

In modern times, the holiday is more like the Valentine’s Day of autumn. Chocolate, flowers, candy and a card exchanged between lovers and married couples. In 2006, Hallmark marketed 151 cards for the holiday. In certain parts of the country the holiday is very much about candy and in others less so.

Either way, it seems that a holiday started by Candy Men, really should involve some luscious treats for one and all. So send your sweetheart a gift this sweetest day. Choose from our wide selection of gifts for her or gifts for him